What We Do

Lodestone Insights is Your Trusted Conference Navigator. Our web-based tools help our clients shop and compare conferences, surfacing the right ones to invest in - attending, speaking, sponsoring, and exhibiting - improving their focus and ROI. Clients also have access business intelligence that assists in their strategic monitoring and evaluation of their potential customers, competitors, and market trends.

Shop and Compare Conferences

Make more informed decisions about where to attend, speak, sponsor, and exhibit with our proprietary standardized scoring system

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On-Demand Business Intelligence

Aggregated and organized agenda, poster, sponsor, and exhibitor activity data from thousands of conferences that influence decisions

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Custom Analysis and Reports

Answering key questions for competitive insights, landscape analyses, brand presence audits, and strategic budget planning

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Why We Do It

Each year in the United States there are an estimated 1.8 million conventions, conferences, trade shows, and exhibition meetings. In 2015, these events are estimated to attract 247 million participants with an estimated direct spending of $298 billion. When combined with other indirect effects, the conference industry contributes $393 billion annually to US GDP; estimates put this figure at over $1 trillion globally.

With all of the individual and company activities that happen at conferences, they are a rich data resource that can be used for business intelligence and pro-actively monitoring movements within a sector – from scientific innovation, to product launches, to new partnerships/relationships, to trending topics and new perspectives from thought leaders and domain experts. Private equity firms, investment banks, business development professionals, consulting groups, and academic institutions attend conferences to gather information to influence decisions tied to stock and portfolio investments, mergers and acquisitions, identification of new customers, and the development of new products and services.

Recent Posts

Lodescore Update: Cyber-stupidity at the conventions; Black Hat exposes cyber security risks

Wireless Data Exposed; Politicians Smart Enough to Manage Cyber Security? During the RNC last week a cyber security team of 70 monitored the network and neutralized several threats, including some traffic from Asia and Russia. Through out the week, more than 10K devices tapped into the conventions’ wireless.  Every one of those devices contained data that […]

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Lodescore Update: Pokémon Go 12-Step Addiction Program Includes Brushing up on EHR Metrics and Interoperability

Pokémon Go is on Fire!! How long before conferences and exhibitors figure out how to use this game to attract and engage attendees? If you haven’t heard, in less than a week, Pokémon Go, a location-based augmented reality game has garnered nearly as many active users as twitter and added billions to Nintendo’s market value. […]

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5 Essential Tips for Going Guerilla at Conferences

Conferences are a powerful channel to use for brand presence and for connecting with customers. Yet, in some cases, the prices associated with sponsoring and exhibiting are prohibitive. So, how does a business “go guerilla” and use conferences when they cannot afford to sponsor or exhibit? Guerilla Tip #1: Pick the right conferences  This one […]

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